About

Beat the Monster™ has been created to help and support you to kick your bad habits and make real changes. This site shares tools, techniques and stories that empower you to Beat the Monster for once and for all to create new and better habits.

Why habits? Our lives run on habits. The way we eat, drive and dress are all habits. Our habits dictate when we wake up, how we shower, how we do our work, how we spend our money, whether we exercise or not etc. In other words, habits dictate the actions we take on a consistent basis. Our actions produce our results and as such our habits actually determine how we live our lives and ultimately our destiny! Big words but true.

“Motivation is what gets you started. Habit is what keeps you going.” – Jim Rohn

Beat The Monster™ was founded by Coach Bay, who is an internationally certified coach, corporate facilitator and professional counselor. Coach Bay has years of experience in helping people make real changes. Coach Bay has created the Power Habits™ and iCommit™ signature programs to empower behavior change!

Real change starts with personal responsibility and commitment! Coach Bay is direct and in your face. He believes in taking action and doing whatever it takes to get the results you want. Coach Bay has beaten his own Monsters. These included smoking and junk food, which have been replaced with regular exercise and a healthy diet. Coach Bay lives with his family in Hong Kong where he coaches and works with people in the corporate world to make sustainable behavioral changes.

“Do or Do Not, There is No Try” – Yoda, Star Wars

This site shares insights on how you make real behavioral change for yourself and others. It all starts with you! What are you waiting for? Are you ready to step up? Get started NOW!